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Danh ngôn của Bernard Arnault
(Sứ mệnh: 5)
In the luxury business, you have to build on heritage.
I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.
The person who I admire most in business is Warren Buffett. He is a long-term investor and has brilliant ideas, and he sticks to them.
I deal with creativity all the time. What I have fun with is trying to transform creativity into business reality all over the world. To do this, you have to be connected to innovators and designers but also make their ideas livable and concrete.
Money is just a consequence. I always say to my team, 'Don't worry too much about profitability. If you do your job well, the profitability will come.'
In business, I think the most important thing is to position yourself for long-term and not be too impatient, which I am by nature, and I have to control myself.
When I took over Louis Vuitton, everyone said, 'It's already so big - what more can you do?' And since then, we've multiplied that success tenfold.
You have to be just as mistrustful of straightforward rationality in business as you do of a uniquely gut approach.
What made Louis Vuitton famous was the quality. We don't do marketing; we just create products which are exceptional in their design and craftsmanship.
It's very important that when you have a designer like Marc Jacobs, who is a genius, you give him complete freedom.
Steve Jobs once asked me for some advice about retail, but I said, 'I am not sure at all we are in the same business.'
Without hesitation, I'm voting Emmanuel Macron. Everything about the campaign of Marine Le Pen, despite its dressing of sovereignty, exudes fear and weakness.