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Danh ngôn của David Carson (Sứ mệnh: 2)

I'm a big believer in the emotion of design, and the message that's sent before somebody begins to read, before they get the rest of the information; what is the emotional response they get to the product, to the story, to the painting - whatever it is.
Good things are associated with blue, like clear days, more than singing the blues. Just the word 'blue' in the singular is full of optimism and positive connotation to most people.
The dreaded phrase in design circles is 'show and tell.'
For some reason I have a visual intuition that allows me to design things in an interesting way, and I don't know where that came from. Because I don't have this formal training, I seem to drift in a different direction.
When I first redesigned the 'Surfer' magazine, a magazine about magazines took a copy to the famous American designer Milton Glaser, and - surprise surprise - he hated it.
When I first started my graphic design career, and 'Beach Culture' magazine, I pretty much ran from the surfer label. It was hard to get people to take you seriously.