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Danh ngôn của Edward de Bono (Sứ mệnh: 2)

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
Argument is meant to reveal the truth, not to create it.
It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
If you never change your mind, why have one?
Humor is by far the most significant activity of the human brain.
To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
Logic will never change emotion or perception.
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.