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Danh ngôn của Jeff Bezos (Sứ mệnh: 4)

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business.
What's dangerous is not to evolve.
There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.
Strip malls are history.
Life's too short to hang out with people who aren't resourceful.
I've always been at the intersection of computers and whatever they can revolutionize.
The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'
Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.
I believe you have to be willing to be misunderstood if you're going to innovate.
It's not an experiment if you know it's going to work.
I think there are going to be a bunch of tablet-like devices. It's really a different product category.
I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
The human brain is an incredible pattern-matching machine.
The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
If you don't understand the details of your business you are going to fail.
Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.
I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.
What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.
When it comes to space, I see it as my job, I'm building infrastructure the hard way. I'm using my resources to put in place heavy lifting infrastructure so the next generation of people can have a dynamic, entrepreneurial explosion into space.
People will visit Mars, they will settle mars, and we should because it's cool.
Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles.
Great industries are never made from single companies. There is room in space for a lot of winners.
I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space.
I grew up reading science fiction.
No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission.
The special ops guys and the firefighters around the world have this great phrase. They say, 'Slow is smooth, and smooth is fast,' and that is true. Everything I've accomplished in my life has been because of that attitude.
Once you get into space, you can really unleash a lot of creativity, but the launch itself? I have been through all of the creative ways, and believe me, chemical rockets are the best.
The reason we chose vertical landing as our recovery architecture is that vertical landing scales really well.