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Danh ngôn của Jenny Packham
(Sứ mệnh: 4)
Having made all the decisions, I think a wedding day is a day when you want to forget what you are wearing and be in the moment.
We've been seeing a lot of brides buying two dresses for their wedding, especially in America, and a lot of brides are talking about changing shoes halfway through. It is a very long day to be wearing one pair of shoes, however comfortable they are. It is about marrying that combination of style and comfort together.
Wonderbra is such an iconic brand with strong design values and great sense of humour.
There is definitely a 'red carpet moment' to a bride's wedding day, but when designing for bridal, it is important to focus on the details that will captivate and capture the imagination of the bride - she has to fall in love with the gown.
There is such an emotional connection between the bride and her wedding dress, whereas in ready-to-wear you may just be focusing on color or prints for that particular season.
I always design with the occasion in mind, so I particularly enjoy creating bespoke pieces; it's always an exciting challenge for me creatively.
Old Hollywood icons such as Marilyn Monroe, Vivien Leigh, and Bette Davis are so inspiring; their style is romantic and feminine and their glamour mesmerizing. I love the idea of channeling that spirit on your wedding day.
With a wedding gown, I have to make sure that people fall in love with it and that the details are very specific and special. There has to be a big story behind it and a great deal of integrity when it comes to the design.
I've always really loved the '20s and the whole Art Deco time. I just think it was just the most amazing era for style and design.
Research the venue and location before outfit shopping, as it helps set the mood and style focus: a traditional wedding in the countryside offers a different set of sartorial rules to a tropical, beach vibe, for instance.
There's nothing standard about a wedding dress or shoes anymore.