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Danh ngôn của Jimmy Iovine (Sứ mệnh: 9)

Everyone's frightened. It's how you deal with that fear. It's very, very powerful. And what you've got to do is get it as a tailwind instead of a headwind. And that's a little bit of a judo trick in your mind. And once you learn that, fear starts to excite you. Because you know that you are going to enter into something and try it and risk.
Life is a balance of fear and overcoming it.
Beats succeeded because, as music lovers, we knew oscilloscopes don't buy headphones - people do.
I couldn't make a headphone look like a piece of medical equipment or a toy, as most headphones do.