Danh ngôn của Jochen Zeitz (Sứ mệnh: 6)

I always wanted to be a medical doctor, and I never thought of business.
I call upon governments to start supporting companies to use more sustainable materials in their products instead of continuing with antiquated incentives, such as import duties on synthetic materials that are in principle much higher compared with those placed on leather goods regardless of the environmental footprint.
Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.
I was actually accepted into medical school in Italy. But then I wanted to come back and learn medicine in Germany. And while waiting, I decided to join a business school. I figured it would be useful for doctors to know some business as well!
The puma... the cat... is not just about power and speed and strength... but it is also a very elegant animal. That's what we've tried to reflect in our products.
The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits.
Sustainability is no longer about doing less harm. It's about doing more good.
Looking at Mount Kenya in the morning is a holistic experience. I go back at least once a year.
Let's recreate the equivalent of the Met Ball in Europe and, rather than for the museum, give the money to environmental causes.
We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality.