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Danh ngôn của Jonathan Ive (Sứ mệnh: 2)

I discovered at an early age that all I've ever wanted to do is design.
'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing.
There's no learning without trying lots of ideas and failing lots of times.
There is beauty when something works and it works intuitively.
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
Perhaps I'd like to design cars, but I don't think I'd be much good at it.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.
All I've ever wanted to do is design and make; it's what I love doing.
The form of computers has never been important, with speed and performance being the only things that mattered.
One person's car is another person's scenery.