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Danh ngôn của Kate Crawford (Sứ mệnh: 8)

Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.
Like all technologies before it, artificial intelligence will reflect the values of its creators. So inclusivity matters - from who designs it to who sits on the company boards and which ethical perspectives are included.
Data and data sets are not objective; they are creations of human design. We give numbers their voice, draw inferences from them, and define their meaning through our interpretations.