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Danh ngôn của Kevin Plank (Sứ mệnh: 7)

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.
I'm a big advocate of the power of positive thinking, particularly for small businesses.
Your attitude is contagious.
Leadership is... to make sure you never limit the idea or opportunity.
The world cannot continue to build larger health care systems where you just sit around and wait for people to get sick.
If Facebook owns social, if LinkedIn owns business, who owns your health?
The best merchants in the world aren't the ones predicting what's cool next; we're the ones dictating what's cool next.
The purpose of Disneyland is to make people smile.
I believe people change. I think that they can learn from mistakes.
Brands are all about trust. That trust is built in drops and lost in buckets.