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Danh ngôn của Marshall McLuhan (Sứ mệnh: 3)

Ads are the cave art of the twentieth century.
There are no passengers on spaceship earth. We are all crew.
The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
Advertising is an environmental striptease for a world of abundance.
Affluence creates poverty.
Art is anything you can get away with.
Advertising is the greatest art form of the 20th century.
The new electronic independence re-creates the world in the image of a global village.
We drive into the future using only our rearview mirror.
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Darkness is to space what silence is to sound, i.e., the interval.
If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
The medium is the message.
It is the framework which changes with each new technology and not just the picture within the frame.
The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
Money is a poor man's credit card.
As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.