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Danh ngôn của Seth Godin (Sứ mệnh: 2)

And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.
The future of publishing is about having connections to readers and the knowledge of what those readers want.
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.