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Danh ngôn của Stephen Hillenburg (Sứ mệnh: 6)

SpongeBob is a complete innocent - not an idiot. SpongeBob never fully realizes how stupid Patrick is. They're whipping themselves up into situations - that's always where the humor comes from.
A sponge is a funny animal to center a show on. At first, I drew a few natural sponges - amorphous shapes, blobs - which was the correct thing to do biologically as a marine science teacher. Then I drew a square sponge, and it looked so funny.
Our characters act silly, even totally ridiculous at times, and most of our jokes don't come out of pop cultural references. It seems like we're aiming at a child audience, but everyone can laugh at the basic human traits that are funny. It's playful, the humor is playful, the world is playful. You can kind of let go.