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Danh ngôn của Tim Cook (Sứ mệnh: 5)

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.
Anything can change, because the smartphone revolution is still in the early stages.
I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it.
Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.
I hope people remember me as a good and decent man. And if they do, then that's success.
If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.
The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.
We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.
I am very bullish on India because of its people, its culture, and the leadership. I love the culture and warmth of people.
All of us technology companies need to create some tools that help diminish the volume of fake news. We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader.
You want to be the pebble in the pond that creates the ripple for change.
If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.
We see that in the top problems in the world between haves and have-nots, generally we find that the root cause is education.
I don't view Apple or myself as an activist. What we do is for some things where we think we have deep knowledge, or think we do, or a strong point of view, we're not shy. We'll stand up, speak out - even when our voice shakes.