Danh ngôn của Leo Burnett
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
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Tác giả: Leo Burnett | Chuyên mục: Business | Sứ mệnh: [6]
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Các câu danh ngôn khác của cùng tác giả: Leo Burnett
- Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
- I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
- What helps people, helps business.
- Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
- The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Các câu danh ngôn khác của cùng chuyên mục: Business
- The rule of my life is to make business a pleasure, and pleasure my business.
- Steve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted to learn how things should get done. He'll be looked at as one of the best business leaders of all time, and certainly one of the best tech entrepreneurs.
- There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
- Kevin Systrom of Instagram used to work for us as a consultant in the early days of Mint. I knew him a long time ago. Maybe I could have gotten in there. But with photo sharing, I don't know if there's an obvious business model. I don't think there's a competitive, sustainable advantage.
- I'm trying to have some longevity in this business. If that means not working for a while and just picking the right job, so be it.