Danh ngôn của William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Quảng cáo về cơ bản là sự thuyết phục và sự thuyết phục không phải là một môn khoa học mà là một nghệ thuật.
Tác giả: William Bernbach | Chuyên mục: Science | Sứ mệnh: [6]
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Các câu danh ngôn khác của cùng tác giả: William Bernbach
- In communications, familiarity breeds apathy.
- Word of mouth is the best medium of all.
- The most powerful element in advertising is the truth.
Các câu danh ngôn khác của cùng chuyên mục: Science
- Any sufficiently badly-written science is indistinguishable from magic.
- My father left me with his love of Jewish studies and cultural life. To this very day, along with several physicians and scientist colleagues, I take regular periodical lessons taught by a Rabbinical scholar on how the Jewish law views moral and ethical problems related to modern medicine and science.
- Biochemistry is the science of life. All our life processes - walking, talking, moving, feeding - are essentially chemical reactions. So biochemistry is actually the chemistry of life, and it's supremely interesting.
- The chances of Israeli science competing with big American science are small. For almost 15 years, we had no competition.
- The philosophy of the school was quite simple - the bright boys specialised in Latin, the not so bright in science and the rest managed with geography or the like.