Danh ngôn của David Ogilvy
The advertisers who believe in the selling power of jingles have never had to sell anything.
The advertisers who believe in the selling power of jingles have never had to sell anything.
Những nhà quảng cáo tin vào sức mạnh bán hàng của tiếng leng keng chưa bao giờ phải bán bất cứ thứ gì.
Tác giả: David Ogilvy | Chuyên mục: Power | Sứ mệnh: [4]
Tìm kiếm kiến thức và thông tin về David Ogilvy từ chuyên trang Kabala Tra Cứu. Nếu bạn không tìm được thông tin phù hợp, hãy liên hệ: [email protected]
Các câu danh ngôn khác của cùng tác giả: David Ogilvy
- I do not regard advertising as entertainment or an art form, but as a medium of information.
- The consumer isn't a moron; she is your wife.
- Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
- Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
- If it doesn't sell, it isn't creative.
Các câu danh ngôn khác của cùng chuyên mục: Power
- Information is power. But like all power, there are those who want to keep it for themselves.
- Never underestimate the power of anyone's story... anyone's life.
- Nation should be rest assured Pakistan is a safe atomic power. No one can cast an evil eye on it.
- Do not put such unlimited power into the hands of husbands. Remember all men would be tyrants if they could.
- Arbitrary power is like most other things which are very hard, very liable to be broken.