Danh ngôn của David Ogilvy
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
Quảng cáo là công việc kinh doanh bằng ngôn từ, nhưng các công ty quảng cáo lại tràn ngập những người không biết viết. Họ không thể viết quảng cáo và họ không thể viết kế hoạch. Họ bất lực như những người câm điếc trên sân khấu của Nhà hát Opera Metropolitan.
Tác giả: David Ogilvy | Chuyên mục: Business | Sứ mệnh: [4]
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Các câu danh ngôn khác của cùng tác giả: David Ogilvy
- I do not regard advertising as entertainment or an art form, but as a medium of information.
- The consumer isn't a moron; she is your wife.
- The advertisers who believe in the selling power of jingles have never had to sell anything.
- Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
- If it doesn't sell, it isn't creative.
Các câu danh ngôn khác của cùng chuyên mục: Business
- The rule of my life is to make business a pleasure, and pleasure my business.
- Steve Jobs is the most epic entrepreneur of all time. He served as a guiding light for any emerging businessperson who wanted to learn how things should get done. He'll be looked at as one of the best business leaders of all time, and certainly one of the best tech entrepreneurs.
- There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
- Kevin Systrom of Instagram used to work for us as a consultant in the early days of Mint. I knew him a long time ago. Maybe I could have gotten in there. But with photo sharing, I don't know if there's an obvious business model. I don't think there's a competitive, sustainable advantage.
- I'm trying to have some longevity in this business. If that means not working for a while and just picking the right job, so be it.