Danh ngôn của David Ogilvy
Advertising reflects the mores of society, but it does not influence them.
Advertising reflects the mores of society, but it does not influence them.
Quảng cáo phản ánh những tập tục của xã hội, nhưng nó không ảnh hưởng đến chúng.
Tác giả: David Ogilvy | Chuyên mục: Society | Sứ mệnh: [4]
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Các câu danh ngôn khác của cùng tác giả: David Ogilvy
- I do not regard advertising as entertainment or an art form, but as a medium of information.
- The consumer isn't a moron; she is your wife.
- The advertisers who believe in the selling power of jingles have never had to sell anything.
- Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
- Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Các câu danh ngôn khác của cùng chuyên mục: Society
- I would say that no film is apolitical. There are politics in all films. Any film that is anchored in a society, any film that deals with humanity is necessarily political.
- The key to organizing an alternative society is to organize people around what they can do, and more importantly, what they want to do.
- When I say, 'I stand for equal rights,' I mean equal rights for all persons... from the moment of conception until natural death. I mean that I believe in the equal human dignity of all persons, no matter the 'contribution' they make to society.
- Solitude is better than the society of evil persons.
- Bipolar disorder, manic depression, depression, black dog, whatever you want to call it, is inherent in our society. It's a product of stress and in my case over-work.