Danh ngôn của David Ogilvy
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Đừng bao giờ viết một quảng cáo mà bạn không muốn gia đình mình đọc. Bạn sẽ không nói dối vợ mình. Đừng bảo họ là của tôi.
Tác giả: David Ogilvy | Chuyên mục: Family | Sứ mệnh: [4]
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Các câu danh ngôn khác của cùng tác giả: David Ogilvy
- I do not regard advertising as entertainment or an art form, but as a medium of information.
- The consumer isn't a moron; she is your wife.
- The advertisers who believe in the selling power of jingles have never had to sell anything.
- Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
- Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Các câu danh ngôn khác của cùng chuyên mục: Family
- I've gotten to learn what's important in life and what's not important, and what to spend energy on and what not to. I don't have a family like some of my teammates, but I have a lot of things pulling at me that I have to put my energy into.
- My family background was deeply Christian.
- By the grace of God, my parents were fantastic. We were a very normal family, and we have had a very middle-class Indian upbringing. We were never made to realise who we were or that my father and mother were huge stars - it was a very normal house, and I'd like my daughter to have the same thing.
- It would astonish if not amuse the older citizens to learn that I (a strange, friendless, uneducated, penniless boy, working at ten dollars per month) have been put down as the candidate of pride, wealth, and aristocratic family distinction.
- As a kid we moved around a fair bit as a family. It was difficult to make friends but sport helped. Once people saw you kick a football it broke down barriers. Instead of being the new skinny black kid you were the kid everyone wanted on their team.