Danh ngôn của David Ogilvy
Leaders grasp nettles.
Leaders grasp nettles.
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Tác giả: David Ogilvy | Chuyên mục: Leadership | Sứ mệnh: [4]
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Các câu danh ngôn khác của cùng tác giả: David Ogilvy
- I do not regard advertising as entertainment or an art form, but as a medium of information.
- The consumer isn't a moron; she is your wife.
- The advertisers who believe in the selling power of jingles have never had to sell anything.
- Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
- Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Các câu danh ngôn khác của cùng chuyên mục: Leadership
- I look for my opportunities, not trying to go outside of my genuine realm, because leadership has to be genuine and authentic.
- I think you need to be intentional at times about your leadership - where you're eating lunch, who you're interacting with, making guys feel like you're interested in what they're doing. If it's authentic, then it's going to be an easy conversation and easy hangout time.
- Each year I host a leadership summit in my district, and my biggest advice to young people is get experience. Get your foot in the door.
- It's a tremendous responsibility to be direct descendants of the prophet Muhammad. This family has had the burden of leadership on its shoulders for 1,400 years. I'm not going to drop the ball on my shift.
- There's no one on this earth taken less seriously in a leadership context than a young woman - everything is against you.