Danh ngôn của David Ogilvy
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
Mối quan hệ giữa nhà sản xuất và công ty quảng cáo của anh ta gần như mật thiết như mối quan hệ giữa bệnh nhân và bác sĩ. Hãy đảm bảo rằng bạn có thể sống hạnh phúc với khách hàng tiềm năng của mình trước khi chấp nhận tài khoản của họ.
Tác giả: David Ogilvy | Chuyên mục: Relationship | Sứ mệnh: [4]
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Các câu danh ngôn khác của cùng tác giả: David Ogilvy
- I do not regard advertising as entertainment or an art form, but as a medium of information.
- The consumer isn't a moron; she is your wife.
- The advertisers who believe in the selling power of jingles have never had to sell anything.
- Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
- Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Các câu danh ngôn khác của cùng chuyên mục: Relationship
- Through all the relationship stuff I've gone through in the past few years, I know there are fundamental differences in how men and women view sex and how they view their futures.
- As we get more transparent with data sets about infrastructure and systems management, I have a feeling we'll see big changes in how we think about complexity and our relationship to our actions.
- My wife and I do not argue. We communicate. We talk. But we've never fought in our entire relationship.
- When I was right out of college, I felt competitive with some of the guys in my class over career stuff. It's funny now to think about it - that a friend getting a job or something had anything to do with me... I think that my relationship with my wife has played a pivotal role in the chilling out of Aaron.
- I had developed a relationship with one of the anti-abortion sidewalk counselors who stood in front of my facility. We talked regularly through the fence and she had asked me to go have coffee with her one day. I was impressed with her persistence and, honestly, I thought I would really like her if I got to know her.