Danh ngôn của George Lois
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
Tất cả những người điều hành các đại lý, tất cả những người quan trọng trong các đại lý đều đã tham gia các khóa học về giao tiếp, tiếp thị, quảng cáo và các khóa học về cơ bản dạy quảng cáo như một môn khoa học, và quảng cáo còn lâu mới là một môn khoa học, điều đó thậm chí còn chẳng buồn cười chút nào. Quảng cáo là một nghệ thuật.
Tác giả: George Lois | Chuyên mục: Communication | Sứ mệnh: [4]
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Các câu danh ngôn khác của cùng tác giả: George Lois
- Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.
- When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
- The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.'
Các câu danh ngôn khác của cùng chuyên mục: Communication
- What's clear - and exciting - is that communication for social change is growing.
- It's populated by people who, by and large, have terrific communication skills. Every day is an extraordinary day. For me, it was just a great area for storytelling.
- But behavior in the human being is sometimes a defense, a way of concealing motives and thoughts, as language can be a way of hiding your thoughts and preventing communication.
- If there's one organization in the United States that could work on its communication skills, it's the military.
- I can't be a hypocrite as a coach because as a player that's what I wanted. I wanted feedback, I wanted communication from the boss. I showed up for work, you can yell at me if you want, but I want input. So that's the kind of coach I want to be.