Danh ngôn của George Lois
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
Khi nghĩ đến một thương hiệu, bạn nên hiểu ngay về nó từ thái độ quảng cáo, từ ngôn từ và hình ảnh.
Tác giả: George Lois | Chuyên mục: Attitude | Sứ mệnh: [4]
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Các câu danh ngôn khác của cùng tác giả: George Lois
- All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
- Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.
- The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.'
Các câu danh ngôn khác của cùng chuyên mục: Attitude
- I'm here now because of my faith. That's what got me singing and what has kept me singing. That is what I have: what has kept me doing right and has provided me with the chances and the attitude and the skills to do this.
- My life's attitude is simple: 'Make the best of what you have got. And move to the next. Thank God for what is coming my way and enjoy it completely.'
- I am not an ambitious guy, I have a very laidback attitude; money for me is less important than self-respect and ideals.
- I'm not a model; hence I don't see the reason to have a six-pack abs. I can pull off a tough and rugged look of a cop in 'Dhoom' series without taking my shirt off. Cops don't have to move around without a shirt to flaunt their machismo. What makes the character of a cop stand out is his attitude and not his six-pack abs.
- It's sort of a mental attitude about critical thinking and curiosity. It's about mindset of looking at the world in a playful and curious and creative way.