Danh ngôn của Howard Schultz
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
Khi tôi lần đầu tiên khám phá ra những quán cà phê espresso của Ý vào đầu những năm 1980 trong chuyến đi đến Ý, tầm nhìn của tôi là tái tạo điều đó cho nước Mỹ - địa điểm thứ ba chưa từng tồn tại trước đây. Starbucks đã tái tạo điều đó ở Mỹ theo hình ảnh của chính chúng tôi; một nơi để đi ngoài nhà hoặc nơi làm việc. Chúng tôi cũng tạo ra một ngành chưa từng tồn tại: cà phê đặc sản.
Tác giả: Howard Schultz | Chuyên mục: Home | Sứ mệnh: [7]
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Các câu danh ngôn khác của cùng tác giả: Howard Schultz
- I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.
- Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
- I think my whole life, because of where I came from, I had a fear of failure.
- Any business today that embraces the status quo as an operating principle is going to be on a death march.
- We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
Các câu danh ngôn khác của cùng chuyên mục: Home
- One and done, Home Run Derby champion. It was a cool experience. I enjoyed it all, but I don't think I really need to go out there and do it again.
- When you're mid-season, in very intense situations, it's hard not to take that home with you. Especially when you're sleeping, you can't control what you dream about. And it sneaks into the unconscious.
- My family never owned a home. We leased.
- I'm very physical. When I'm writing, I'm playing all the parts; I'm saying the lines out loud, and if I get excited about something - which doesn't happen very often when I'm writing, but it's the greatest feeling when it does - I'll be out of the chair and walking around, and if I'm at home, I'll find myself two blocks from my house.
- 'Steve Jobs' is my seventh movie. I believe, if you added them up, I don't think there is more than a total of 10 minutes that takes place in a person's home. They're all in offices, courtrooms, laboratories, things like that.