Danh ngôn của Paul Rand
Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.
Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.
Thiết kế đồ họa đáp ứng nhu cầu thẩm mỹ, tuân thủ các quy luật về hình thức và yêu cầu cấp thiết của không gian hai chiều; nói bằng ký hiệu học, sans-serifs và hình học; trừu tượng, biến đổi, dịch, xoay, giãn nở, lặp lại, phản chiếu, nhóm và tập hợp lại, không phải là thiết kế tốt nếu nó không liên quan.
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Các câu danh ngôn khác của cùng tác giả: Paul Rand
- Design is everything. Everything!
- Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
- In the Orthodox religion, you don't draw the human figure. It's against the rules.
- To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.
- Good design doesn't date. Bad design does.
Các câu danh ngôn khác của cùng chuyên mục: Space
- Your belief system saturates the space around you.
- I actually don't invest in anything that is social, mobile, deals or ad networks simply because those are areas where there are so many players and so many other smart people in the space, I feel like I don't have a competitive advantage. So I tend to go after things that are e-commerce, like healthcare.
- I didn't go to school for illustration. I did larger pieces, mostly drawings and paintings, and minored in video, but when I moved to N.Y.C., I didn't have a studio space anymore and downsized to my desk and started illustrating. I started a greeting card company and sold cards all over the city.
- When time and space and change converge, we find place. We arrive in Place when we resolve things. Place is peace of mind and understanding. Place is knowledge of self. Place is resolution.
- Maybe I didn't take the advantage and become a star and get all the brands so that I could solidify my space in the world.