Danh ngôn của Yves Behar
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.
Thách thức lớn nhất là khi mọi người nhìn vào các sản phẩm có mức giá thấp, về cơ bản họ đầu tư ít tiền hơn vào việc phát triển, đổi mới và công nghệ mới. Và để đổi mới ở mức giá thấp hơn và mang lại sự bền vững cho đại chúng, bạn phải đầu tư nhiều hơn. Nhưng điều đó phản trực giác đối với nhiều doanh nghiệp.
Tác giả: Yves Behar | Chuyên mục: Technology | Sứ mệnh: [6]
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Các câu danh ngôn khác của cùng tác giả: Yves Behar
- Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.'
- Design needs a new relationship with the world, one that is more focused on our planet's needs.
- When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.
- My mantra is: 'Good design accelerates the adoption of new ideas.'
- What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost.
Các câu danh ngôn khác của cùng chuyên mục: Technology
- I've always been a bit of a mix between art and technology. I used to paint a lot, but I'm not very good with my hands. It has always been a fusion between my computer gaming interests and being exposed to the rich data of society that we live in.
- My mom's a psychologist, and I think that has influenced me on a personal level. Plus, I'm just generally interested in visualization and humanity, social activity and technology, and what happens in aggregate.
- I've always been interested in technology, but specifically how we can use machines to engage the imagination. I started using computers when I was young and was fascinated by creating rules and instructions that allow a computer to engage in a dialogue with humans. The stories found in the data all around us can do just that.
- As technology evolves, it manipulates our culture, and there's a huge opportunity to push ourselves further. I think it actually makes ourselves maybe more human, or at least human in a different way, that we can connect together in amazingly different ways and powerful new ways.
- I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.