Danh ngôn của Yves Behar
I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.
I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.
Tôi thực sự nghĩ rằng mỗi doanh nghiệp đều có lý do tồn tại riêng, tài sản độc đáo, thuộc tính độc đáo, lịch sử độc đáo. Và về cơ bản, điều đó có thể trở thành một câu chuyện thiết kế rất hấp dẫn mà người tiêu dùng có thể liên tưởng đến.
Tác giả: Yves Behar | Chuyên mục: Design | Sứ mệnh: [6]
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Các câu danh ngôn khác của cùng tác giả: Yves Behar
- Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.'
- Design needs a new relationship with the world, one that is more focused on our planet's needs.
- When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.
- My mantra is: 'Good design accelerates the adoption of new ideas.'
- What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost.
Các câu danh ngôn khác của cùng chuyên mục: Design
- I like to choreograph and create and design the costumes and do it all and then step back and watch it and then move on to the next project.
- What's nice about experiments is that they are much more closely tied to what theorists think about the world than normal empirical research. You can design your experiment to exactly ask the question you want to ask. This is not true about normal empirical research.
- Every step and every movement of the multitude, even in what are termed enlightened ages, are made with equal blindness to the future; and nations stumble upon establishments, which are indeed the result of human action, but not the execution of any human design.
- Flawed Design' is a song on the record and it explores why people feel a need to present themselves maybe not necessarily as what they actually are. It seems like in society, a lot of people want to be or try to be perfect.
- I wrote a song on the record called 'Flawed Design' and it's basically looking at that, and it was just exploring how everybody obviously has flaws. I think to embrace those flaws - enjoy them, embrace them - and actually be a real person is something that a lot of people struggle with, myself included.