Danh ngôn của Herb Kelleher (Sứ mệnh: 1)

A company is stronger if it is bound by love rather than by fear.
Power should be reserved for weightlifting and boats, and leadership really involves responsibility.
You want to show your people that you value them, and you're not going to hurt them just to get a little more money in the short term. Not furloughing people breeds loyalty. It breeds a sense of security. It breeds a sense of trust.
We've always operated on the thesis that a company can have a personality, that people can be themselves, and be very successful in business at the same time.
We will hire someone with less experience, less education, and less expertise than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can't change their DNA.