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Danh ngôn của Richard Branson (Sứ mệnh: 9)

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.
Business opportunities are like buses, there's always another one coming.
So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.
Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line.
You don't learn to walk by following rules. You learn by doing, and by falling over.
My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'
For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference.
To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.
Do not be embarrassed by your failures, learn from them and start again.
If you want to be more productive, then start at the start: get there on time. Whether it is a meeting, a flight, an appointment or a date, it's important to ensure you are there when you say you will be there. This may feel like an old-fashioned tip to give, but it has served me well for five decades in business.
All you have in business is your reputation - so it's very important that you keep your word.
We have one planet in our solar system that's habitable, and that's the Earth, and space travel can transform things back here for the better. First of all, by just having people go to space and look back on this fragile planet we live on. People have come back transformed and have done fantastic things.
My attitude has always been, if you fall flat on your face, at least you're moving forward. All you have to do is get back up and try again.
Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are.
It's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be.
A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren't proud of what you're doing, why should anybody else be?
The art of delegation is one of the key skills any entrepreneur must master.
Starting your own business isn't just a job - it's a way of life.
Overcoming fear is the first step to success for entrepreneurs. The winners all exemplify that, and the hard work and commitment they have shown underlines what is needed to set up a business.
Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
When I started Virgin from a basement in west London, there was no great plan or strategy. I didn't set out to build a business empire... For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that's going to make a real difference to other people's lives.
Devon holds a special place in my heart. As a child, I normally went on holiday to Bantham and have lots of happy memories from my time there. I used to catch sand eels in the early morning and go fishing for bass throughout the day. I remember a gull taking my bait.
I read everything, but generally more fact than fiction - especially autobiographies and biographies. I've read 'Long Walk to Freedom' by Nelson Mandela at least twice on holiday. Every time, I'm totally awed by his vision, strength and forgiveness. I feel honoured to have got to know him and his wonderful wife Graca over the years.
When I was four, my mother insisted I get out of the car and find my own way home. Although I got lost, I did find my way home. It taught me the value of independence at an early age.
My early business ventures included growing Christmas trees and breeding birds.
In this digital age, it doesn't really matter if you are in Canary Wharf or the Caribbean; there are opportunities waiting to be grasped by entrepreneurs.
A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney.
Those who know me know I'm passionate about lists, and top of my list of priorities is my family. My wife Joan and I do not consider our legacy to our children to be wealth or fame but the opportunity to pursue happiness by following their own path.