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Danh ngôn của Simon Sinek (Sứ mệnh: 2)

When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve. Why, I ask, do we let reality interfere with our dreams?
If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood, sweat, and tears.
In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.
Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.
Leadership is absolutely about inspiring action, but it is also about guarding against mis-action.
Over 90% of people go home at the end of the day feeling unfulfilled by their work, and I won't stop working until that statistic is reversed - until over 90% of people go home and can honestly say, 'I love what I do.'
The challenge of the unknown future is so much more exciting than the stories of the accomplished past.
A friend is an emotional bond, just like friendship is a human experience.
The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when.
Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly.
Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.
One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process.
A leader's job is not to do the work for others, it's to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible.
We can't all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered.
The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye.
If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you.
If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you'll need their help. And two, because it's a sign you respect people, which all great leaders do.
I find, when you're an optimist, life has a funny way of looking after you.
Leadership is not about the next election, it's about the next generation.
The cost of leadership is self-interest.
Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
Champions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes.
The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.'