Danh ngôn của Leo Burnett
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Tôi là người tin rằng một trong những mối nguy hiểm lớn nhất của quảng cáo không phải là gây hiểu nhầm cho mọi người mà là khiến họ chán đến chết.
Tác giả: Leo Burnett | Chuyên mục: Death | Sứ mệnh: [6]
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Các câu danh ngôn khác của cùng tác giả: Leo Burnett
- Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
- What helps people, helps business.
- If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
- Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
- The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Các câu danh ngôn khác của cùng chuyên mục: Death
- I have been connected with the Niels Bohr Institute since the completion of my university studies, first as a research fellow and, from 1956, as a professor of physics at the University of Copenhagen. After the death of my father in 1962, I followed him as director of the Institute until 1970.
- I want to tell you what it was really like to think death is imminent, but I can't. It's a taste in your mouth. And an emptiness.
- Writing never comes easy. The difference between Page 2 and Page Nothing is the difference between life and death.
- When lab safety procedures aren't followed, people can get hurt or worse. Lab equipment and chemicals that are improperly handled can result in personal injury and even death.
- My deceased patients have taught me over the years to believe in the glass half full, to make good use of the time we have, to be generous - that was their lesson for the Uber-mind, and it was free. 'Do that,' they said, 'and then perhaps death shall have no dominion.'