Danh ngôn của David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information.
I do not regard advertising as entertainment or an art form, but as a medium of information.
Tôi không coi quảng cáo là trò giải trí hay một loại hình nghệ thuật mà là phương tiện truyền thông tin.
Tác giả: David Ogilvy | Chuyên mục: Art | Sứ mệnh: [4]
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Các câu danh ngôn khác của cùng tác giả: David Ogilvy
- The consumer isn't a moron; she is your wife.
- The advertisers who believe in the selling power of jingles have never had to sell anything.
- Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
- Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
- If it doesn't sell, it isn't creative.
Các câu danh ngôn khác của cùng chuyên mục: Art
- A work of art doesn't exist outside the perception of the audience.
- The calling of art is to extract us from our daily reality, to bring us to a hidden truth that's difficult to access - to a level that's not material but spiritual.
- The highest art is always the most religious, and the greatest artist is always a devout person.
- All the art for Tool is done by the me and the band.
- I love music videos, I really do. I think it's kind of sad that it's a dying art form.