Danh ngôn của David Ogilvy
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Bản sao tốt không thể được viết bằng lưỡi, được viết chỉ để kiếm sống. Bạn phải tin vào sản phẩm.
Tác giả: David Ogilvy | Chuyên mục: Good | Sứ mệnh: [4]
Tìm kiếm kiến thức và thông tin về David Ogilvy từ chuyên trang Kabala Tra Cứu. Nếu bạn không tìm được thông tin phù hợp, hãy liên hệ: [email protected]
Các câu danh ngôn khác của cùng tác giả: David Ogilvy
- I do not regard advertising as entertainment or an art form, but as a medium of information.
- The consumer isn't a moron; she is your wife.
- The advertisers who believe in the selling power of jingles have never had to sell anything.
- Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
- If it doesn't sell, it isn't creative.
Các câu danh ngôn khác của cùng chuyên mục: Good
- Surround yourself with really good people. I think that's an important thing. Because the people you surround yourself are a reflection of you.
- No man has a good enough memory to be a successful liar.
- The fact is that people are good, Give people affection and security, and they will give affection and be secure in their feelings and their behavior.
- I think that the future of currency is digital, and Bitcoin has a good shot at being the currency of the future.
- There are times when fear is good. It must keep its watchful place at the heart's controls.