Danh ngôn của David Ogilvy
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
Tôi có giả thuyết cho rằng những quảng cáo hay nhất đều đến từ trải nghiệm cá nhân. Một số điều tốt mà tôi đã làm thực sự xuất phát từ trải nghiệm thực tế trong cuộc đời tôi, và bằng cách nào đó điều này đã trở thành sự thật, có giá trị và có sức thuyết phục.
Tác giả: David Ogilvy | Chuyên mục: Experience | Sứ mệnh: [4]
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Các câu danh ngôn khác của cùng tác giả: David Ogilvy
- I do not regard advertising as entertainment or an art form, but as a medium of information.
- The consumer isn't a moron; she is your wife.
- The advertisers who believe in the selling power of jingles have never had to sell anything.
- Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
- Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Các câu danh ngôn khác của cùng chuyên mục: Experience
- The more experience you got the more things you are able to go through, and the ups and downs through a season that you had I don't think it can do anything but make you that much better.
- Our experience on 'Avatar' heavily influenced how we approached 'The Dragon Prince' and how we built our team.
- I always wanted to experience 50 games at least in a season because all the top players in the world, they do that every year.
- The extras are a nice bonus feature, but the main incentive is the musical experience.
- Everybody talks about the FA Cup being special, and now I know from personal experience it is really special to be involved in.